Thursday, April 25, 2013

Ray Research Project Notes





Ray Research Project, Final Draft


Loful Elyardo
Professor Brandon
English 111
Ray Puglia Biography
            Ray Carmine Puglia, born on May 10, 1915, was a catholic US marine. His blood type is AB. He was married to Eva Puglia. She died April 19, 1969. He is retired in North Carolina. Ray travelled throughout the world during World War II. He served in Korea. He was stationed on Pearl Harbor, Hawaii at some point. He has been to Egypt and France. He is a recipient of the Purple Heart.

Ray Research Project, First Draft


Loful Elyardo
Professor Brandon
English 111
Ray Puglia Biography
            Ray Puglia, born on May 10, 1915, was a US Marine. He was a catholic. He was married to Eva Puglia. He was from North Carolina. Travelled throughout the world during World War II.

"Skyfall" Movie Review


"Skyfall" Movie Review



 Skyfall delivers an intense action-packed thriller that is sure to keep Bond Fans satisfied!  James Bond actor: Daniel Craig exhibits exceptionally great acting throughout the entire course of the movie. Craig creates a spontaneous and sensational James bond character unlike ever before! Skyfall features a brilliant storyline that is personal and intensely emotional

Plot
            James Bond is back and as good as ever…well, maybe. In Skyfall, the newest addition to the James Bond collection, it seems that he may be losing some of his physical and mental ability and his potential is questioned by others in MI6. The opening sequence has Bond in a car chase with the newest Bond girl, Eve Moneypenny, which leads to a fight atop a train. With the recent deaths of MI6 agents, Bond is needed to find whoever has retrieved the list of fellow agents and prevent them from being the next victims. His mission leads him to Shanghai where he is to get information from Patrice about his boss and kill him. While Bond and Patrice are fighting, Patrice falls out of the building and dies before Bond can find out who his boss is. Bond finds a gambling chip in Patrice’s belongings and it takes him to a casino in Macau. In the casino, Bond encounters Sévérine who he had also seen in Shanghai and requests to meet Raoul Silva, her employer. When Bond meets Silva he secretly calls in reinforcements and Silva is brought back to MI6. Once Silva is captured and locked up, Silva reveals that he is a former agent and is seeking revenge on M. The tech savvy Q begins hacking into Silva’s computer and falls right into his trap. Silva is able to escape and when Bond can’t catch him their only option is to protect M. James Bond takes her to his childhood home, Skyfall, located in Scotland in his classic Aston Martin. In preparation for the upcoming fight with Silva, Bond, M, and the Skyfall gamekeeper, Kincaid, lay booby traps throughout the house and board up windows. After the initial attack including a helicopter, Kincaid and an injured M use a hidden tunnel to escape and Bond is left to fight Silva and his followers. Bond ignites two gas tanks and when it explodes, the helicopter is hit and crashes into the house creating an even larger explosion while James flees through the tunnel. Silva can see M and Kincaid in the distance and begins to chase her and his pursuit becomes a race between him and Bond. Who will get to M first? Will it be too late?

Gadgets & Technology
            Separating itself from most James Bond movies, Skyfall does something surprisingly different. The gadgets aren’t one of the main focuses in the movie. It is probably due to the fact that we live in a modern era with gadgets of our own. Another reason may be that they wanted to focus more on the story and fighting sequences. The gadgets Bond was provided in this movie was the Walther PPK, which is nostalgic, used by him in all OO7 movies. This time “Q” added a palm-sensitive hammer to it ensuring that only Bond can use it. For communication they used the Sony Xperia T, some might call it a super phone. They also had the typical radio transmitter in the movie so M16 could find Bond. The Aston Martin DB5 made a made a comeback in this movie which was a nice surprise for the older Bond fans. It even has the same license plate as the one in “Thunderball”. In Skyfall it was outfitted with machine gun headlights, a nice new touch. All in all the gadgets satisfy the older Bond fans and encourages the younger crowd to rewatch some of the older movies.

Soundtrack
            The soundtrack from James Bond Skyfall is quite distinct from the older classic James Bond movies. Thomas Newman, the composer of the Skyfall soundtrack, was an unexpected choice by the director, Sam Mendes, proved his worth when coming up with the soundtrack for the new James Bond film. When compared to older James Bond soundtracks, that were composed by John Barry, the newer sound track is much slower in pace and has a distinct tune that sets itself apart from the classic soundtracks. Yet, at the same time, Skyfall still is able to maintain the classic feel found in much older James Bond films and gives it a sense of mystery. While other scores in the Skyfall film were able to provide a feeling of fast-paced action and excitement but maintains an aura of elegance. Also, when in certain settings of “Skyfall”, the soundtrack used in that setting helps add to it, by implementing certain ethnic sounds that are found in the culture or background of that setting. The James Bond Skyfall soundtrack is able to preserve a feel of a classic James Bond music score, but also maintain its own individual uniqueness.

Action sequences
            The action sequences in the movie James Bond Skyfall seem to be faster paced compared to the older movies. This movie starts out with Bond chasing a man named Patrice who has stolen a list of fellow MI6 agents. The scene takes place in the city of Istanbul and the chase starts out with Bond and a fellow agent driving after Patrice. It is the stereotypical chase scene from any movie, but after the adversary crashes his car it gets very interesting. Patrice pulls out a fully automatic pistol and shoots a few police off their motorcycles. After He killed the cops, Bond does not even hesitate and follows in pursuit. They are both racing down the street while Bond’s accomplice is also driving, trying to block the man off. This seems to work, but once they corner him on a bridge Patrice jumps off onto a passing train. Again Bond does not think twice and rams his bike into the wall of the bridge and flips off the bike onto the train. After doing this, they both exchange shots at each other, Bond runs out of ammo and climbs into a backhoe on the train. He then operates the machine using its digger to block the man’s bullets. Patrice then attempts to shoot the cables connecting the train cars together. In response, Bond used the backhoe to grab onto the next car, which he then jumped to. Bond's accomplice is still driving next to the train in case anything goes wrong. Bond makes his way to the roof of the train car and begins fighting the man with his bare hands. As they are about to approach a tunnel, Bond’s accomplice sets up a rifle above them on a cliff. As they approach on the train she takes the shot and hits Bond, he falls off the train into a river. This is the end of the opening action scene. This movie is action packed throughout, if you like action movies you will not be disappointed. So go out and watch James Bond Skyfall to find out more about the movie.

Paper One, Final Draft Works Cited


Loful Elyardo
Professor Brandon
English 111
1 March 2013
Works Cited
“Allstate Mayhem Forbidden Apple- Super Bowl Commercial”  <http://www.youtube.com/watch?v=zjh2izUb0L8> February 25, 2013.
“Allstate Vs State Farm”<http://www.carinsurance101.com/allstate-vs-state-farm/#.UTDOtN4g_UA> March 1, 2013.
John D. and John C. Bean. Writing Arguments. 4th Edition. Needham Heights, MA: Allyn &              Bacon, 1998, 81-82.
Henning, Martha L. Friendly Persuasion: Classical Rhetoric--Now! Draft Manuscript. August, 1998. 
Johnson-Sheehan, Richard. Payne, Charles. Writing Today. Pearson Education, Inc. 2010. Print.

Paper One, Final Draft


Loful Elyardo
Professor Sanders
English 111
1 March 2013
Super Bowl 2013 “Allstate Forbidden Fruit” Ad Rhetorical Analysis
            In the 2013 Super Bowl Allstate ran a very creative and incredible commercial. It was certainly high quality and well deserving to be one of this year’s Super Bowl commercials. Allstate, founded in 1931, is the second largest personal lines insurer in the United States. It provides auto, home, life, and business insurance and has a catchy slogan “Are you in good hands”. Allstate plays on the slogan in this commercial by personifying mayhem that can occur in everyday life using Dean Winters to portray” Mayhem”. In most of the mayhem commercials Dean Winters causes accidents, car crashes, and natural disasters that Allstate knowingly covers. At the end he asks “Are you in good hands”. In the Allstate Forbidden Apple commercial “Mayhem” is the forbidden apple in the Garden of Eden and he is sitting on a tree tempting Eve to eat him. As soon as she takes a bite Adam also takes a bite, causing immediate chaotic events. A lion that was sitting peacefully with a lamb a moment ago in the garden suddenly eats it, and then a meteor crashes into the earth and kills all the dinosaurs. The commercial goes through well-known catastrophes that happen in history like the Liberty Bell cracking down the middle, the Great Chicago Fire, The Trojan horse that destroyed Troy, and the sphinx’s nose falling off in Egypt. Allstate makes sure the audience is entertained by all the visuals and scenes and putting Mayhem in the middle of every event personifying the disasters cleverly. At the end of all the chaos Mayhem is walking away from the down the street and asks “Are you in good hands”. The Allstate logo ends the commercial sealing the deal. Allstate should have done a better job with putting in more logos to insure that the viewers will remember not just the quote but their actually company name and logo but all in all it was very persuasive. Allstate uses pathos, particularly the emotion of fear and anxiety, in its forbidden fruit commercial by cleverly using logos of disastrous and chaotic scenes in history. It plays on common sense showing viewers obvious examples of disaster showing that it has been happening throughout history in a very dramatic way to get the viewers paranoid or scared. This commercial influences the viewer to choose Allstate insurance using pathos and logos. It shows that it’s important to be insured and that they are the best bet in any situation.
            Pathos, one of the Greek philosopher Aristotle’s three appeals, is Greek for suffering or experience. From Ramage, an article John D. and John C. Bean wrote in the 4th Edition of Writing Arguments, they wrote “An appeal to pathos causes an audience not just to respond emotionally but to identify with the writer's point of view--to feel what the writer feels. In this sense, pathos evokes a meaning implicit in the verb 'to suffer'--to feel pain imaginatively....” The audience could identify with the pain and could imagine how bad the disasters are because it is well known around the world. The writer also made the audience identify more with the victims than with Mayhem. He is depicted as a typical slick business man wearing a suit, the type of person people love to hate. He also looks a little beat up like he wasn’t the most fortunate person either. It hits home to many of the viewers and even more to all the football fans watching when the writer depicts Mayhem as the person who picked out all the replacement referees. This was an excellent strategy because he used humor and played on the fact that this is a sporting event and it is very relevant. It keeps the viewers entertained and they all know the level of disaster that made for the sporting world, and it made it personal because that probably makes them remember how the refs maybe screwed over their team. In all the scenes he was the main cause of the disaster for example he was the one who let the Trojans bring the horse through the gates and he was also the one who started the Great Chicago Fire. It makes the audience feel angry and scared, but what can they do against this level of disaster, making them feel hopeless. It leads them to the conclusion that the only thing to do is to get insurance, Allstate insurance that is. This strategy by the author is very effective by influencing and moving the viewer to action using pathos.
            According to Merriam-Webster Dictionary, ethos is “the distinguishing character, sentiment, moral nature, or guiding beliefs of a person, group, or institution”. Aristotle says good sense, good moral character, and goodwill inspire confidence in the writer’s character that induces us to believe a thing apart from any proof of it. He also states that good ethos doesn’t come from how a person appears or what he wears but by how he speaks. Mayhem‘s rhetoric is very untrustworthy. The way he presents himself is not someone you want to trust, opposed and very different to the narrator. Most people know the narrator as Dennis Haysbert. He is an American actor who usually plays roles of major authority and people who remember his face usually remember that he is very credible, always in command, and is the good guy. He plays Sergeant Major Jonas Blane on the show The Unit, and action drama show based on the United States army’s Delta Force. He also played as a senator who later on becomes the President of the United States in the show 24. That alone gives him credibility, eliciting respect from the viewers and the sense of feeling of trust. His deep yet soothing voice also helps gain more ethos because he sounds like a figure of a authority or a father figure. The writer chose the right person that the viewers can listen to and actually want to listen to further solidifying their decision and encouraging them to get insured for their own safety.
            As far as logos goes, the commercial used this appeal strongly in some ways but poorly in others. Writing Today states that logos is the appeal to reader’ common sense, beliefs or values. The writer uses examples, costs and benefits, and anecdotes to appeal to the reader’s reasoning. All the disasters demonstrate that chaos or mayhem can happen at any moment and it’s proven throughout history. The commercial has many examples that support that claim and the viewer would be foolish to believe otherwise. This whole commercial was a giant anecdote, invoking laughter through a very real storyline of real disastrous events from  thousands of years in the past to the present satirically It’s message is disaster happened all throughout the past and the present so it can happen to the audience whenever so it’s better to be insured. Allstate is telling the viewers going through life without insurance that it is not worth the risk because disaster can happen at any moment. Dennis Haysbert says it best at the end of the commercial, “Mayhem, has been and always will be everywhere. Are you in good hands?” This solidifies everything the writer has been trying to tell the audience throughout the whole commercial going back to Dennis to use a bit of logos and ethos to inspire the viewer to choose Allstate insurance. They used logos poorly when they didn’t advertise their Allstate logo or any association to Allstate. This is a problem because the audience will not remember who exactly made this commercial or what corporation it’s for because they are lost in the glamour of the storyline. The company needs to advertise their logo and name more because their biggest competition is State Farm who has a very similar name and can be very confusing to the audience.
            The Forbidden Apple Allstate commercial for the 2013 Super Bowl effectively used pathos, logos, and ethos to put out their brand and to influence the audience. The commercial proved that people respond to messages more if it influences their feelings or emotions. Manipulating a person’s feeling of fear and anger causes stress and urgency. This causes the person more likely to do something. What better way to ease someone’s stress by providing them with insurance.  That was a very clever tactic to use keeping what the company does in mind. When ethos was used it was effective because the narrator was someone the audience can trust and want to believe every word. This makes the audience vulnerable to his influence so they will want to go to Allstate insurance because he said so and apparently he’s been a reliable source. He is reliable based common sense because the information he is giving the audience throughout the story is valid through logos. There is no way what the narrator is saying is false as it is clearly depicted and everyone knows those disasters from any and can find them in local libraries. These strategies tie in together to effectively influence the audience. 

Revision of First Draft


Loful Elyardo
Professor Sanders
English 111
1 March 2013
            In the 2013 Super Bowl Allstate ran a very creative and incredible commercial. It was certainly high quality and well deserving to be one of this year’s Super Bowl commercials. Allstate, founded in 1931, is the second largest personal lines insurer in the United States. It provides auto, home, life, and business insurance and has a catchy slogan “Are you in good hands”. Allstate plays on the slogan in this commercial by personifying mayhem that can occur in everyday life using Dean Winters to portray” Mayhem”. In most of the mayhem commercials Dean Winters causing accidents, car crashes, and natural disasters that Allstate knowingly covers. At the end he asks “Are you in good hands”. In the Allstate Forbidden Apple commercial “Mayhem” is the forbidden apple in the Garden of Eden and he is sitting on a tree tempting Eve to eat him. As soon as she takes a bite Adam also takes a bite, causing immediate chaotic events. A lion that was sitting peacefully with a lamb a moment ago in the garden suddenly eats it, and then a meteor crashes into the earth and kills all the dinosaurs. The commercial goes through well-known catastrophes that happen in history like the Liberty Bell cracking down the middle, the Great Chicago Fire, The Trojan horse that destroyed Troy, and the sphinx’s nose falling off in Egypt. Allstate makes sure the audience is entertained by all the visuals and scenes and putting Mayhem in the middle of every event personifying the disasters cleverly. At the end of all the chaos Mayhem is walking away from the down the street and asks “Are you in good hands”. The Allstate logo ends the commercial sealing the deal. Allstate should have done a better job with putting in more logos to insure that the viewers will remember not just the quote but their actually company name and logo but all in all it was very persuasive. Allstate uses pathos, particularly the emotion of fear and anxiety, in its forbidden fruit commercial by cleverly using logos of disastrous and chaotic scenes in history. It plays on common sense showing viewers obvious examples of disaster showing that’s it’s been happening throughout history in a very dramatic way to get the viewers to get paranoid or scared. This commercial influences the viewer to choose Allstate insurance using pathos and logos. It shows that it’s important to be insured and that they are the best bet in any situation.
            Pathos, one of the Greek philosopher Aristotle’s three appeals, is Greek for suffering or experience. From Ramage, an article John D. and John C. Bean wrote in the 4th Edition of Writing Arguments, they wrote “An appeal to pathos causes an audience not just to respond emotionally but to identify with the writer's point of view--to feel what the writer feels. In this sense, pathos evokes a meaning implicit in the verb 'to suffer'--to feel pain imaginatively....” The audience could identify with the pain and could imagine how the bad the disasters are because it is well known around the world. The writer also made the audience identify more with the victims than Mayhem. He is depicted as a typical slick business man wearing a suit, the type of person people love to hate. He also looks a little beat up like he hasn’t the most fortunate person either. It hits home to many of the viewers and even more to all the football fans watching when the writer depicts Mayhem as the person who picked out all the replacement referees. This was an excellent strategy because he used humor and played on the fact that this is a sporting event and it is very relevant. It keeps the viewers entertained and they all know the level of disaster that made for the sporting world, and it made it personal because that probably makes them remember how the refs maybe screwed over their team or someone they know. In all the scenes he was the main cause of the disaster for example he was the one who let the Trojans bring the horse through the gates and he was also the one who started the Great Chicago Fire. It makes the audience feel angry and scared, but what can they do against this level of disaster, making them feel hopeless. It leads them to the conclusion that the only thing to do is to get insurance, Allstate insurance that is. This strategy by the author is very effective by influencing and moving the viewer to action using pathos.
            According to Merriam-Webster Dictionary, ethos is “the distinguishing character, sentiment, moral nature, or guiding beliefs of a person, group, or institution”. Aristotle says good sense, good moral character, and goodwill inspire confidence in the writer’s character that induces us to believe a thing apart from any proof of it. He also states that good ethos doesn’t come from how a person appears or what he wears but by how he speaks. Mayhem‘s rhetoric is very untrustworthy. The way he presents himself is not someone you want to trust, opposed and very different to the narrator. Most people know the narrator as Dennis Haysbert. He is an American actor who usually plays roles of major authority and people who remember his face usually remember that he is very credible, always in command, and is the good guy. He plays Sergeant Major Jonas Blane on the show The Unit, and action drama show based on the United States army’s Delta Force. He also played as a senator who later on becomes the President of the United States in the show 24. That alone gives him credibility, eliciting respect from the viewers and the sense of feeling of trust. His deep yet soothing voice also helps gain more ethos because he sounds like a figure of a authority or a father figure. The writer chose the right person that the viewers can listen to and actually want to listen to further solidifying their decision and encouraging them to get insured for their own safety.
            As far as logos goes, the commercial used this appeal strongly in some ways but poorly in others. Writing Today states that logos is the appeal to reader’ common sense, beliefs or values. The writer uses examples, costs and benefits, and anecdotes to appeal to the reader’s reasoning. All the disasters demonstrate that chaos or mayhem can happen at any moment and it’s proven throughout history. The commercial has many examples that support that claim and the viewer would be foolish to believe otherwise. This whole commercial was a giant anecdote, invoking laughter through a very real storyline of real disastrous events from  thousands of years in the past to the present satirically It’s message is disaster happened all throughout the past and the present so it can happen to the audience whenever so it’s better to be insured. Allstate is telling the viewers going through life without insure is not worth the risk because disaster can happen at any moment. Dennis Haysbert says it best at the end of the commercial, “Mayhem, has been and always will be everywhere. Are you in good hands?” This solidifies everything the writer has been trying to tell the audience throughout the whole commercial going back to Dennis to use a bit of logos and ethos to inspire the viewer to choose Allstate insurance. They used logos poorly when they didn’t advertise their Allstate logo or any association to Allstate. This is a problem because the audience will not remember who exactly made this commercial or what corporation it’s for because they are lost in the glamour of the storyline. The company needs to advertise their logo and name more because their biggest competition is State Farm who has a very similar name and can be very confusing to the audience.
            The Forbidden Apple Allstate commercial for the 2013 Super Bowl effectively used pathos, logos, and ethos to put out their brand and to influence the audience. The commercial proved that people respond to messages more if it influences their feelings or emotions. Manipulating a person’s feeling of fear and anger causes stress and urgency. This causes the person more likely to do something. What better way to ease someone’s stress by providing them with insurance.  That was a very clever tactic to use keeping what the company does in mind. When ethos was used it was effective because the narrator was someone the audience can trust and want to believe every word. This makes the audience vulnerable to his influence so they will want to go to Allstate insurance because he said so and apparently he’s been a reliable source. He is reliable based common sense because the information he is giving the audience throughout the story is valid through logos. There is no way what the narrator is saying is false as it is clearly depicted and everyone knows those disasters from any and can find them in local libraries. These strategies tie in together to effectively influence the audience. 

Peer Feedback for Revisions of First Draft 2


Peer Review
To: Josh Warriner
From: Loful Elyardo

            Josh,
            You need to look for spelling errors throughout your analysis.
            Produce more information on Kairos.
           
            

Peer Feedback for Revisions of First Draft


Peer Review
To: Matthew Tran
From: Loful Elyardo

            Matthew,
            For the rhetorical analysis I would try to give more examples backing up your thesis. It helps prove credibility of your statements.