Memo
To: Professor Brandon
From: Loful Elyardo
Date: 25 February, 2013
Subject: Super Bowl 2013 Ad
On
Friday, February 22 2013, you assigned the rest of the group and I to explain
our choice of primary source and to draft a working thesis statement
individually by Monday. We chose the Allstate Forbidden Fruit commercial as our
source for the rhetorical analysis. We chose this commercial because it was
funny and it played a lot on pathos, logos, and kairos. It was also
entertaining and had a lot of things that could be analyzed making a really
good paper. I have also developed a thesis statement on the commercial.
Allstate uses pathos, particularly the emotion of fear and anxiety, in its
forbidden fruit commercial by cleverly using logos of disastrous and chaotic
scenes in history. It plays on common sense showing viewers that if obvious
examples of disaster showing that’s it’s been happening throughout history in a
very dramatic way to get the viewers to get paranoid or scared. This commercial
influences the viewer to choose Allstate insurance using pathos and logos.
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